Archive for the ‘ Concepts ’ Category

055: Tutorial with Andy 22/04/10

This week has been hectic, I work part time and also on my project, it’s quite tiring but better than nothing and I’m still happy anyway.

So, I had a tutorial session with Andy last week. However it was quite short (30 mins) but we discussed main and important points and it’s very helpful for the project. Here are important points I took for the session:

– Try things on a projector ASAP: to see how it looks like. Which one works and which one does not. See how to place projectors to get the best result.

– Try a net curtain: As I proposed in my blog before that I want to use acetate papers to make some type illusion. Andy suggested me to try this material also as it might produce some interesting results. The thing is I need to try it out and stretch the curtain because it’s unstable. But anyway I’ll buy some and try with a projector soon.

– Look at some similar example from Defuse, Paul Klee (grids and colours), John Meada (colours). As we were talking about whether it should be black and white or colours. But as we both agreed that if I want to use colours, they should have meanings/ somewhat relate to what I want to communicate. So Andy said I should keep it black and white.

– Continue from above point, if I want to do something about colours and pixelate, I should try to work from what I have which is black types on white background. As when types are zoomed in, they create some pixelate edges with other colours. So I have to zoom in and see how black is breaking apart/sneaking out. Then screen grab and use colours which based on the screen grabs.


playing with the result from the mixer, screen grab it and work on the colours same as above.

– Words: Try to play with random/intention words. Things that does not make sense but look like sentences. Eg. The quick brown fox…

Be conscious/ positive in use of language/ intentional

The main thing I need to do now is trying out all my type layouts with a projector in class to see how it looks like with size and materials.


034: Experiment with installation concept

I LOVE TECH by Yui Ratdilokpanich

I did some experiment with types and glitch environment, to continue thinking and working on installation work.

Here is the idea..

Each screen contains a word, and it will be changing in different timing with its own set-up glitch, creating a new environment. The screen will also be mapped on different depth of block on the wall. Each depth represents how strong the word is. I’d love to play with the meaning of word and the depth of block. For example, strong words like ‘panic’, ‘afraid’, ‘control’ will be mapped on the most depth block (the top block in the image), like screaming at your face more.

033: Keeping up in 2010!

Happy New Year everyone! I know it’s a bit late to say but I hope you guys have an awesome year. I’d been taking care of my best friend and her sisters who came to London from Thailand for Christmas and New Year, so it was kinda like taking a big break for myself as well. Now I have to come back to reality and work on the project, like really. Luckily some new ideas were popping up in my head during the holiday so I’ve been jointing them down in my notebook.

Ok, let’s get started.

Firstly, I’d been asking myself what kind of imperfection theme I want to focus on. Like imperfection of what??? then use glitch technique and typography to help representing the idea.

maybe: using photography or cinematography to tell story of >>

1. life imperfection


2. technology imperfection

I want to use my own speeches/phrases in my project. So firstly I was focusing on what exactly people call ‘perfect’? Does it refer to materialistic things like money, houses, cars, societies, etc. Or does it refer to naturalistic things such as love, beauty, weather, etc. But I still look back to what the Wabi-Sabi book said about imperfection, that it’s ‘idealistic beauty’, profound ‘answers’ to life’s toughest questions, and nothing lasts forever.

So I chose to focus on the idea of ‘technology imperfection’ because nowadays technology plays a big role in our life and some people just believe it’s god, in term of it can do every freaking thing you want. Our lives have been slowly adapting to machines, which it should be other way around. So I want to play around with this idea presenting visual faults in technology.

I’d like to talk about technology and its advantages/ what makes people believe in when they read the phrases (the power of typography – using Helvetica, because it’s said that it’s the perfect typeface and somehow represents ‘perfection’). But then they have to stop and think again of how something can fail when glitch happens. The phrases will be based on ideas like “We are not scared because we have technology” kind of things, or even something like “Do not be afraid, we have things under control”. But the contradiction in here is the way people perceive information through reading and how the environment/technology presents itself. This is the main point I want to work on and make people realize that no matter how perfect one thing can be seen, it can always be imperfect.

020: Wabi-Sabi : Imperfect, Impermanent, and Incomplete

Finally! (after 19 posts…)

I’ve found my main point of my project. Remember I’ve been talking about doing something about typography under the idea of ‘imperfection’ and I’ve been thinking really hard until my head is nearly exploded about what it is I want to focus on/ base on.

So I end up reading about the Japanese world view ‘Wabi-Sabi’. It is described as a beauty of ‘imperfect, impermanent, and incomplete’ (according to Leonard Koren, from his book Wabi-Sabi: for Artists, Designers, Poets and Philosophers). Wabi-Sabi is based on a concept of understandings and desires of imperfection in nature by Japanese.

The word ‘Wabi’ means the worship of imperfection, out of trend, outcast. To avoid being socialized, being alone, and having simple life closes to nature.

The word ‘Sabi’ means lonesomeness, loneliness, emptiness, nothingness, still, and calm.

In the world that everyone turns to technology and conveniences. We all seem like everything around us is heading toward perfection. Advertisement presents excessively information and human wants to win nature with all those technologies. Which this affects how people live because they are influenced.

But Wabi-Sabi focuses on leaning toward naturalistic. To understand the imperfect nature instead of winning it. And it also relates to Buddhism in term of ‘nothing is permanent’. Wabi-Sabi is opposed to modern thoughts. Therefore it is the way of thinking that helps to slow down the way people live nowadays, make them stop and think about their own aesthetics.


So, I want to apply this idea on typography through digital medium. I would like to see if types can speak louder (in term of communication) and explore how types could represent this simple aesthetic to audiences through their imperfect forms. How audiences perceive the message and emotive responses on visual presentation (typographic installation). I choose not to use voices because each person perceives things differently and I want to leave time and space for the audiences to think and re-think about the idea. I know typography is listed as a beauty form of type but this project is not gonna be styles of types that are presented, but the message behind deconstructed/imperfect types deliver the aesthetic of Wabi-Sabi.


015: Surroundings can affect people’s thoughts?

NOTE: As Andy responses to my research question. I have to narrow down and define he parameters of typography, especially the relationship between type and its environment in digital realm. Andy said “Typography it could be argued is a stylistic treatment of words – could the project develop that idea and place typography in another sphere other then ‘style’?

From the book called ‘Virtual Typography’, it narrows down to two topic which are;

a. Motion typography: types that move

b. Transitional typography: gradually changing typography

I’m focusing on ‘transitional typography’ or in another word ‘temporal typography’. Which it means changing size/weight/position in types to enhance the expressiveness of typographic messages. The key advantage is emotive expression can be enhanced by the definition of the graphic transition, which this also relates to my idea of emotive responses between type and its environment.

So my project is to present how types gradually changes in digital environment/time. And the digital environment I noted is focused on ‘imperfection’, as in types would be deconstructed depending/relating to its surroundings. Main thing I want to achieve is emotive responses between types, environment, and audiences.

014: Narrowing down ideas for proposal

After finished reading this book “Typographic Design: Form and Communication”, it gives me more specific idea on my typographic project. There are main things I need to explore and experiment on;

Decomposition/Imperfection areas: This is gonna be my main environment subject I’ve been talking about and wanting to observe.

Typefaces: Focusing both on serif and san-serif fonts, maybe handwritten or calligraphy also. Do they all speak out in different meanings? Do they each convince audiences to feel something?

Typographic message: meanings of words

Emotional responses: Both from myself and audiences

*All of these topics are considered in terms of visual aspects and legibility.

It is quoted in the book that “Typography is a language of potent visible signs, a language capable of educating/persuading/informing/entertaining. Typographic signs are created with an informed eye and mind, they achieve both lucidity and aesthetic beauty” Also David Carson once said “Something legible does not mean it communicates”. From this quote, I can see that typography is not just delivering meanings to us but it also uses our emotional responses as a way to communicate.

And what if environment around types are varied (which I choose it to be decomposition/imperfection), would it make any different to out emotive responses or meanings? This question is leading to my typographic experiments combining with digital media.

013: Installation Ideas

We were talking¬† about installation stuff last week in class which it kinda occurs me of how I want to present my project. I know it has to be installation but I’m not sure how many screens or projectors I need. Because my project is actually about experimenting and experiencing on different environments, typefaces, and spaces. So either big screen, or a lot of small screens, combining with a projector and motion graphic.

I’ve noted that I have to research on;

– Why I choose this installation?

– Is it affective?

– Space/ Scale/ Lighting?

– Is it a right medium?

Digital or Manmade? Which one is more affective?

I’ve also been thinking about how the final project is gonna be, in term of forms;

Idea 1. Motion graphic

Idea 2. Projection of types, on wall/area/surfaces (manmade; paint/stickers/papers/etc.)

Idea 3. Projection of types, on motion graphic

Idea 4. All manmade, but using a projector or digital equipments to fulfill the project.

I have to find the best way, make sure it’s a right medium and affective!