012: Research Question/Experimental Idea; Envirotypography

I’ve been working on research question and jointing down my final ideas and concepts of this project. And I ended up having an idea to do an experimentation on typefaces, environment (areas/surfaces), interaction and emotive responses.

The research question/experimental idea:

How types force human mind to look at/read them and does environment around them force the eyes too? If that so, does imperfection environment or area affect on audiences emotive responses? Do these emotive responses relate to historical or society changes between types and human?




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