008 : Wimbledon – Title Sequence by Kyle Cooper

Kyle Cooper (who did a title sequence for SE7EN) has been credited with “almost single-handedly revitalizing the main-title sequence as an art form”. This is the example of the title sequence from Wimbledon. It effectively captures our eyes using the sound of a tennis racket hitting a ball and placing texts in different position, as your eyes looking at it like you are watching a tennis match. It also makes me think on how our eyes automatically look at text without knowing.

I can not resist the simpleness of typeface, music, and concept that go very well together. One word, genius!

Watch the title sequence here

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